For the upcoming two games, the question can be answered safely: On which TV channel can the fans see the games of the German football national team? For the upcoming encounters in the Nations League, however, there is no answer.
- More than 1200 games are for sale
- From the fan, good navigation is expected
- The German games are very sought after
The game on the 26th of March against Israel runs in ZDF, the game against the Netherlands three days later the ARD transmits.
Who shows the game on June 4 in Italy, on the other hand, is completely open. And the same goes for 59 more games of the DFB selection by 2028. Because for media rights, no buyer has previously found.
More than 1200 games are for sale
UEFA has advertised the most extensive rights package of its history through the CAA ELENVEN agency. In addition to the 60 lots of the German team are more than 1200 more games for sale. A transmitter could buy everything, at least theoretically.
"An acquisition of all games of the advertised package by a single media company, in the face of the financial volume, I do not consider it probably in view of the financial volume, but also from program recitals," said the rights-expert Christian Frodl from the law firm Klinkert Lawyers. The price is estimated at a total of more than half a billion euros.
The UEFA did not want to comment in detail. Only so much the association announced: The sales process for the German market began on 12 November last year, and the official end to the submission of offers by media companies was the 10th of December.
From the fan, good navigation is expected
The offer of UEFA consists of several parts. The largest partial package are the qualifying matches for the European Championships 2024 and 2028 as well as for the World Cup 2026. The offer includes three Nations League DFB gamess (2022/23, 2024/25 and 2026/27) and test games. Parallel, the rights for the European Football Championship 2028 are also offered.
The UEFA "should try in the sense of the customer to keep the fragmentation of the rights in the frame," said Frodl, who used to work for the DFL and "Sky" in the rights trading. "The football fan is already up to a very good navigation capacity."
In other words, it is very confusing, even with international matches. Thus, Nations League lots ran without German participation last at the charged streaming service "Dazn". Due to a contract of 2016 in this November, RTL may once again show test matches of the DFB selection.
The German games are very sought after
As a possible buyer for the transmission rights of the DFB games, only ARD / ZDF, the RTL Group and ProSiebenSat.1 apply due to the high cost. The public broadcasters last showed the Nations League, have signaled fundamental interest, but did not want to comment on the current tender.
That no conclusions have been achieved is also because the UEFA was later planned by Corona as originally planned with the sales process via CAA Eleven - but of course primarily at the price. The German games are very sought after, the other parts rather not. The period until 2028 is very long for the planning of private enders. According to UEFA, there are currently only in smaller markets such as Austria, Belgium or the Scandinavian countries.
For the fans, it is at least reassuring to know that they can also see the games of the German football national team in the future without additional costs. According to the broadcaster, they must be shown in freely to be received television.
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